The Chicago Alumni Chapter board of directors have been busy at work this year already. We decided it was important to brand our local chapter uniquely among others. So we have worked to develop a logo for the CAC.
The logo is reminiscent of the seal of our great fraternity, Delta Sigma Pi. Our name is displayed in the ring of a circle like the fraternity seal, the familiar greek letters of our heritage are centered, a classy metallic and gradiating color effect shows off the old gold and royal purple. From there, the similarities to the great seal end – the famous Chicago skyline is shown inside and we insisted the logo emblazoned the year 1921, the year of the Chicago Alumni Chapter’s founding. Just as we are the oldest continuously franchised alumni chapter of our great organization, we hope this logo will stand the test of time.
We are proud to unveil the new chapter logo to you brothers. You will see the logo being used frequently in our branding efforts this year.
Tell us what you think of our new logo on the group’s Facebook page.